October

Baekmidang Flagship Store at K11 MUSEA Bringing Korea Baekmidang’s Grill Restaurant “Chul Grill” to Hong Kong
Debuting New Store-within-a-Store Concept with Artisanal Desserts and Korean Grill in “Baekmidang Chul Grill”


The wait is over! Baekmidang has finally opened its flagship store on 27 September at K11 MUSEA!

A brand new “store-within-a-store” concept has been introduced for this flagship store, by bringing in Korea Baekmidang’s grill restaurant Chul Grill to be in the same store with Baekmidang, thus debuting the new Baekmidang Chul Grill.

Brand-new “Store-within-a-Store” concept

Upon entering the 2,000 sq. ft. flagship store, the overall design gives a natural and comfortable vibe with a hint of Korean traditional aesthetic.

The design of the spacious dining area in the front facing the counter stays true to the brand’s iconic minimal and elegant style, with the use of light color wooden materials, and wooden and beige color furniture while stepping inside Chul Grill, one will feel a different ambiance, the lighting is dimmed, and the color tone is dark and modish.

Kimchi Fried Rice
Spicy Chicken Sizzling Rice

Spicy Pork and Squid Sizzling Rice
Spicy Seafood Hotpot
The red logo of Chul Grill symbolizes the hot sizzling cast iron pan, and its menu is also designed with that in mind featuring Korean grilled delicacies like Grilled Korean “Minsok” Hanwoo Beef 1+ Striploin Steak with Grilled Vegetables ($458), and Grilled Fresh Seafood (abalone, squid, tiger prawns & shrimps) ($268), etc.

Other must-try dishes include the Chul Grill Sizzling Rice selection, like Kimchi Fried Rice ($88) made with Korean kimchi and deep-fried lotus root chips, Spicy Chicken Sizzling Rice ($148) featuring boneless chicken leg in Korean spicy sauce, Spicy Pork and Squid Sizzling Rice ($178) and the not-to-be-missed Spicy Seafood Hotpot ($168) that comes with Korean hand pulled dough (Sujebi) and mozzarella cheese.

Baekmidang in K11 MUSEA Kid’s Zone

Moreover, parents will be delighted to find another Baekmidang store on B2 level of K11 Musea where the kid’s zone is located. This shop is decorated in colorful, vibrant colors and offering kid’s favorites like milk ice cream, bread, and pastries.


Baekmidang‧Chul Grill and Baekmidang
Address: Shop B111 and Shop B225A, K11 MUSEA, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui
Telephone: +852 6655 1612
Business Hour: 11:30 am to 3 pm; 6 pm to 10 pm (Monday to Friday), 11:30 am to 10 pm (Saturday & Sunday)
Facebook: https://www.facebook.com/bmd1964hk/
Instagram: @baekmidang_hk

*Photos are for reference only.