Personal Information Collection Statement

New World CLUB is a loyalty programme operated by New World Loyalty Programme Limited (“NWLP”). "We" in this Personal Information Collection Statement refers to NWLP and New World CLUB.


New World Loyalty Programme Limited is part of the New World Group ("Group") which also includes New World Development Company Limited (“NWD”), New World Property Management Company Limited, New World China Land Limited, New World Department Store China Limited, K11 Concepts Limited, New World Group Charity Foundation Limited, K11 Art Foundation Limited, Ruby Global Company Limited and other companies from time to time whose activities include real estate (sale, leasing and investment), retail, facilities management, infrastructure, shopping malls, department stores, jewelleries and luxury products, hotels, food and beverages, convention and exhibition centres, sports and recreational facilities, education and charitable pursuits including sports, recreation, art and cultural programmes, relief of poverty, advancement of education, advancement of religion and other purposes that are beneficial to the community (together referred to as "Affiliates").


In order to enable us to verify your eligibility to join New World CLUB and provide our services to you, you are required to provide all the requested personal data in the application form. If you do not provide the required personal data, then we may not be able to have your New World CLUB membership application processed and/or provide services to you.


Purposes for using personal data


The personal data provided in the New World CLUB application form, including but not limited to name, contact details, residential address, date of birth, age range, NWD Property Details, Facebook account information and any social media account information, will be used for the following purposes:

  • For daily operation and administration of your New World CLUB membership, and to contact you in connection with your New World CLUB membership;
  • To identify you as a New World CLUB member and to deliver bespoke services and membership benefits to you;
  • To process bookings, purchases, orders or requests made by you;
  • Research and development in relation to customer behaviour;
  • Direct marketing and cross-marketing, subject to consent (see below);
  • To send you birthday messages (if you have provided dates of birth) or event reminders;
  • Information management and database administration;
  • Detect, investigate and/or prevent activities that may violate our policies or may be illegal
  • Collection or recovery of any debt owed by you to us or our Affiliates.


Those with whom we share personal data


We may engage agents, contractors, suppliers and service providers in connection with the above purposes, e.g. IT providers, marketing agents and research companies, and may transfer to or share your personal data with them for such purposes. We may also share your personal data with our Affiliates for the above purposes. Where we are required by the law of any country or requested by any court, regulatory body or governmental body of any country, we may also disclose your personal data as required. In the event of any transfer of business, transfer of shares, amalgamation or purchase of our business or our Affiliates' businesses, your personal data may be transferred to the new entity as part of the transaction, provided that the new entity abides by this Personal Information Collection Statement and continues to exercise the same level of care, in respect of your personal data, as we would.


Your personal data may be stored in servers located outside China and/or shared with Affiliates located outside China. However, we will take all reasonable measures to ensure that your data is stored and processed securely, regardless of the country in which it is stored, and we ensure that our Affiliates do the same.


Direct marketing


Subject to your consent, we may use your personal data, including your name and contact details, to send you special offers, news, information and marketing in relation to our products, services, events and charitable initiatives.


Subject to your consent, we may also provide your name and contact details to our Affiliates and Marketing Partners so that they may send you special offers, news, information and marketing in relation to their products, services, events and charitable initiatives. Our "Marketing Partners" include property developers, banks, finance and investment institutions, private clubs, concierge and customer service provider, retail outlets and online businesses (products and services including but not limited to fashion and beauty, health and personal cares, luxury, home and living, food, wine and beverage, books and stationery), shopping malls, department stores, watches and jewelleries (such as Chow Tai Fook Jewellery Group Limited), hotel chains, catering services providers , services and/ or products providers including but not limited to art and culture, gallery and exhibition, green and nature, sports and recreation, travel and accommodation, leisure and entertainment, transportation and logistics, telecommunication and information technology, education and institutions.


The types of products, services, events and charitable initiatives that we, our Affiliates and/or our Marketing Partners may market to you include the following:


  • products and services offered by NWD and New World Group in relation to real property (sale, leasing and investment), retail, facilities management, infrastructure, shopping malls, department stores, jewelleries and luxury products, hotels, food and beverage, convention and exhibition centres, sports and recreational facilities, education and charitable pursuits;
  • finance, banking, insurance and other related services and products by banks, finance and investment institutions;
  • access and privileges at private clubs;
  • professional consultation on customer services, including but not limited to event planning, hotels and tickets reservation;
  • consumer products and services by retail outlets and/or online businesses, including but not limited to fashion and beauty, health and personal cares, luxury, home and living, food, wine and beverage, book and stationery;
  • reward, loyalty, privileges programmes and promotions at shopping malls and department stores;
  • reward, loyalty, privileges programmes and promotions for customers and/or potential customers of our Group;
  • watches, jewelleries and accessories
  • catering services on food, wine and beverage;
  • travel and accommodation services, including but not limited to holiday package products and services offered by travel agents, tickets to attractions;
  • transportation and logistics service, including but not limited to air travel and non-air transportation services such as hotel transfers, car rentals, bus operators, train operators and cruise operators;
  • tickets for concerts, galleries, exhibitions, films, theatricals, sporting, special and cultural events;
  • green and nature activities;
  • telecommunication, internet and mobile communication services;
  • professional advice and/or consultation on education and/or personal enhancement;
  • charitable initiatives which support areas including sports, recreation, art and cultural programmes relief of poverty, advancement of education, advancement of religion and other purposes that are beneficial to the community.

We cannot use or provide your personal data for direct marketing purposes unless you consent. Even if you give your consent, you can opt out of direct marketing at any time, free of charge, by emailing [privacy@newworldclub.com.hk] or writing to our Personal Data Privacy Officer at 30th Floor, New World Tower, 18 Queen’s Road Central, Hong Kong.

Your rights

To update your personal details or request access to your personal data, please contact our Personal Data Privacy Officer at 30th Floor, New World Tower, 18 Queen’s Road Central, Hong Kong or [privacy@newworldclub.com.hk]

Privacy Policy Statement

We adopt the privacy policy of New World Group. You can find out more about our policy of personal data protection by accessing New World Group Privacy Policy Statement available at [http://www.nwd.com.hk]

If there is any inconsistency or conflict between the English and Chinese version of this Statement, the English version shall prevail.