Personal Information Collection Statement
This Personal Information Collection Statement (this “ Statement”) is made by New World Loyalty Programme
Limited (“NWLP”) and New World CLUB (collectively
with NWLP, “we”, “us”, or “our”), and applies between us and you (“ you”, or “your”). New World
CLUB is a loyalty programme operated by NWLP. This Statement should be read
together with the Terms and Conditions (if any) of the Artisanal Living
Application (“Application”) and the website at
www.newworldclub.com.hk(“Website”) (the “ Terms and Conditions”), provided that, in the event of any
inconsistency between this Statement and the Terms and Conditions
concerning matters relating to personal data, this Statement shall prevail.
NWLP and New World CLUB are part of the New World group of companies which
includes New World Development Company Limited (“ NWD”), New World Property Management Company
Limited, NWS Holdings Limited, New World China Land Limited, New World
Department Store China Limited, K11 Concepts Limited, New World Loyalty
Programme Limited, New World Group Charity Foundation Limited, K11 Art
Foundation Limited, Humansa Limited and other affiliated or related
companies from time to time [as listed here] (“ New World Group”) (including any joint venture
companies where any of the New World Group’s companies has an interest from
time to time [as listed here]) whose activities include real estate (sale,
leasing and investment), mortgage services, retail, property management,
facilities management, activity planning and management, infrastructure,
shopping malls, department stores, jewelleries and luxury products,
e-commerce, hospitality services, food and beverages, convention and
exhibition centres, sports and recreational facilities, education, health
care and senior care, transportation, sustainability programmes and
products, TMT (Technology, Media and Telecom), start up and social
innovation programmes and charitable pursuits including sports, recreation,
art and cultural programmes, relief of poverty, advancement of education,
advancement of religion, and other purposes that are beneficial to the
community (the “Goods and Services”) (the New World
Group and joint venture companies together referred to as “ Affiliates”).
In order to enable us to perform the Purposes (see below), you are required
to provide all the mandatory personal data in the application form. If you
do not provide the required personal data, then we may not be able to
perform the Purposes and/or provide goods or services to you.
Kinds of personal data
The kinds of personal data we may collect from you include your name,
gender, age (or age range), birthday , contact details, e-mail address,
mailing/ residential/correspondence address, contact number, membership
number, marital status, family status, educational level, occupation,
username and password, Log Files (see below), interests and favourite
activities, tracking information about your use of the Application and/or
Website and transaction information (including your characteristics and
transaction behaviour) (“Tracking Data”), social
media account information, etc.
Purposes for using personal data
The personal data to be collected from you will be used and retained by us
(and/or our Affiliates and/or our Marketing Partners as defined in the
“Direct Marketing” section below, as applicable) for the following purposes
(as may be applicable from time to time) (together, the “ Purposes”):
• For daily operation and administration of your New World CLUB membership,
and to contact you in connection with your New World CLUB membership;
• To identify you as a New World CLUB member and to deliver bespoke
services and membership benefits to you;
• To process bookings, purchases, orders or requests made by you;
• Identifying and verifying your identity and/or as a member;
• Registering you as a user of the Application and/or Website;
• To serve you better and/or maintain your personal data and/or information
across multiple pages within or across one or more sessions when using the
Application and/or Website;
• Following registration as a user, accessing your account information and
managing your account (including, but not limited to, changing your
password, updating your personal information, subscribing/unsubscribing
from direct marketing, etc.);
• Research, development, and analysis in relation to your/customer
behaviour including carrying out data sorting and analysis to enable us to
better understand your characteristics and transaction behaviour. to
provide other services better tailored to your needs, and to assist us in
selecting Marketing Subjects (see below) that are likely to be of interest
to you, and carrying out aggregated behavioural analysis, including using
personal data for statistical analysis, data science studies and data
• For you to make enquiries, complaints, and/or suggestions to us in
relation to the Purposes and/or the Goods and Services (including, but not
limited to, through an in-app text box on your mobile device or through our
official social media page and/or our official website of, or by text
message, email and/or mail, and/or other media whether now known or
available in the future);
• Seeking your feedback, including through surveys, in relation to the
Purposes and/or the Goods and Services (including, but not limited to,
through an in-app text box on your mobile device or through our official
social media page and/or our official website of, or by text message, email
and/or mail, and/or other media whether now known or available in the
• Improving the Application and Website, Purposes, and our and our
Affiliates’ and Marketing Partners’ Goods and Services;
• Direct marketing and cross-marketing for the Marketing Subjects, subject
to consent (see below section entitled “Direct marketing”);
• Data analytics, profiling, information management and database
• Deterring, detection, investigation and/or prevention of activities that
may violate, or may be suspected to violate, our policies or may be
abusive, illegal, and/or criminal;
• Collection or recovery of any debt owed by you to us or our Affiliates;
• The normal management, operation, and maintenance of the Application and
Website and the provision of the Goods and Services to you;
• Storing your personal data (whether by a single or multiple Affiliates
(including us) or our Marketing Partners) for the purpose of sharing such
personal data with our Affiliates and/or our Marketing Partners for any and
all of the other Purposes listed above; and/or
• Other purposes ancillary or related to the above.
Those with whom we share personal data
We may engage agents, contractors, suppliers and service providers in
connection with the Purposes and/or the provision of the Goods and
Services, e.g. IT providers, marketing agents, social media, research
companies, and service providers of development and maintenance,
administrative, data processing, digital storage, or other similar
services, and may transfer to or share your personal data with them for the
Purposes. We may also share your personal data with our Affiliates, our
Marketing Partners (see below) and the social media platforms that we
and/or our Affiliates/our Marketing Partners (see below) use for such
Purposes. Where we are required by the law of any country or requested by
any court, regulatory body or governmental body of any country, we may also
disclose your personal data as required. In the event of any actual or
proposed transfer of business, transfer of shares, re-structuring,
amalgamation, merger, sale, transfer, or purchase of us or our business or
our Affiliates or our Affiliates' businesses, your personal data may be
transferred to the new entity as part of the transaction, provided that the
new entity abides by this Statement and continues to exercise the same
level of care, in respect of your personal data, as we would. You will be
notified of such event and you may decide to withdraw your consent to the
use of your personal data.
Your personal data may be stored by us in physical locations and/or servers
located within or outside Hong Kong and/or shared with our Affiliates
and/or our Marketing Partners (see below) located within or outside Hong
Kong. However, we will take all reasonable measures to ensure that your
personal data is stored and processed securely, regardless of the place or
country in which it is stored, and we procure by contract or use our
reasonable endeavours to ensure that our Affiliates and our Marketing
Partners do the same.
Subject to your consent, we may use your personal data to send you direct
marketing (including, but not limited to, special offers, news, information
and marketing) about us, our Affiliates and/or our Marketing Partners in
relation to the Marketing Subjects (see below) whether by in-app messages
and/or notifications and/or push notifications to your mobile device, post,
email, telephone, text message, or other media whether now known or
available in the future.
Subject to your consent, we may also use your personal data for, or provide
your personal data to, our Affiliates and/or our Marketing Partners (see
below) so that they may send you direct marketing (including, but not
limited to, special offers, news, information and marketing) about us, our
Affiliates and/or our Marketing Partners in relation to the Marketing
Subjects (see below) whether by in-app messages and/or notifications and/or
push notifications to your mobile device, post, email, telephone, text
message, and/or other media whether now known or available in the future.
Our “Marketing Partners” include property
developers, banks, finance and investment institutions, insurance
companies, private clubs, concierge and customer service provider, retail
outlets and online businesses (products and services including fashion and
beauty, health and personal cares, luxury, home and living, food, wine and
beverage, books and stationery), shopping malls, department stores, watches
and jewellers (such as Chow Tai Fook Jewellery Group Limited), hotel
chains, catering services providers, healthcare and senior care, services
and/ or products providers including art and culture, gallery and
exhibition, green and nature, sports and recreation, travel and
accommodation, leisure and entertainment, transportation and logistics,
telecommunication and information technology, education and institutions.
As we may share your personal data with our Affiliates and/or our Marketing
Partners, we may also receive your personal data from them. Subject to your
consent given to our Affiliates and/or our Marketing Partners, we may also
use such personal data to send you direct marketing about us, our
Affiliates and/or our Marketing Partners in relation to the Marketing
The types of products, services, events and charitable initiatives that we,
our Affiliates and/or our Marketing Partners may market to you include the
following (together, the “Marketing Subjects”):
• goods and services offered by us and/or our Affiliates in relation to the
Goods and Services;
• finance, banking, mortgage, insurance and other related services and
products by banks, finance and investment institutions and insurance
• access and privileges at private clubs;
• professional consultation on customer services, including but not limited
to event planning, holidays, hotels, travel, and tickets reservation;
• consumer products and services by retail outlets and/or online
businesses, including clothing, shoes, fashion, fashion accessories and
beauty, health and personal cares, luxury, home and living, household
products, food, wine, liquor and beverages, confectionary, groceries, books
and stationery, toys, cigarettes and cigars, fragrances and cosmetics, baby
products, telephones and mobile devices, electronics and electrical
appliances, computer software, and games, bags and luggage, furniture,
sports and leisure equipment, ;
• pharmaceutical products, medical and pharmaceutical services, therapists;
• tutoring, mentoring, home cleaning, janitor services, landscape and plant
maintenance services, agricultural services, part time housekeeping,
plumbing services, locksmiths, barber and salon services, gym and fitness
services, laundry services, florists, vehicle towing, and motor vehicle
• reward, loyalty, privileges programmes and promotions at shopping malls
and department stores;
• reward, loyalty, privileges programmes and promotions for customers
and/or potential customers of the New World Group;
• watches, jewelleries and accessories;
• restaurants, catering services on food, wine and beverage;
• travel, hospitality and accommodation services and products, including
but not limited to hotels and serviced apartments, holiday package products
and services offered by travel agents, tickets to attractions;
• transportation and logistics service, including but not limited to air
travel and non-air transportation services such as hotel transfers, car
rentals, bus operators, train operators and cruise operators, and courier
services and shipping services ;
• conference and exhibition management services, consultancy and marketing
research services, supply chain management, event and project management
services, gaming services, advertising and public relations services, media
• tickets for concerts, galleries, exhibitions, films, theatricals,
sporting, special and cultural events;
• green and nature activities;
• technology, telecommunication, internet and mobile communication
services, social networking and media;
• graphic and interior design services, photography services, printing and
• legal services, medical services, accounting, auditing, bookkeeping and
taxation services, engineering services, architectural services, surveying
services, equipment rental services, hospitality services;
• professional advice and/or consultation on education and/or personal
• charitable initiatives which support areas including sports, recreation,
art and cultural programmes relief of poverty, advancement of education,
advancement of religion and other purposes that are beneficial to the
We cannot use or provide your personal data for direct marketing purposes
unless you consent. Even if you give your consent, you can opt out of
direct marketing at any time (or you may request that we cease to provide
your personal data to third parties, at which point we will cease to do
so), free of charge, by emailing
or writing to our Personal Data Privacy Officer at 30th Floor, New World
Tower, 18 Queen’s Road Central, Hong Kong (marked Confidential).
You have the right to:
• check whether we hold any of your personal data;
• access your personal data held by us;
• require us to correct any personal data which is inaccurate;
• ascertain our policies and practices (from time to time) in relation to
personal data and the types of personal data held by us.
If you would like to make a request in relation to the above (or make any
general enquiries), please contact our Personal Data Privacy Officer at
30th Floor, New World Tower, 18 Queen’s Road Central, Hong Kong or
(marked Confidential). In accordance with the Personal Data (Privacy)
Ordinance (Cap. 486) (the “PDPO”), we have the
right to charge you a reasonable fee for the processing of any personal
data access request.
more about our policy on personal data protection by accessing the New
. If there is any inconsistency or conflict
this Statement shall prevail.
policies and information about;
• our collection and/or use of Log Files (data relating to your use
of/visits to the Application and/or Website, including but not limited to
your IP address, domain name, browser type and access time);
• retention of your personal data;
• third party merchants and/or websites that may be contained in the
Application and/or Website;
• how we keep your personal data secure;
• use of your personal data in legal proceedings.
If there is any inconsistency or conflict between the English and Chinese
version of this Statement, the English version shall prevail.
This Statement may be updated from time to time to reflect changes to our
policy with respect to personal data protection and/or changes to personal
data/data privacy laws and regulations. Where there are significant
changes, we will notify you and obtain your acceptance of the changes,
consents, and/or opt in (as necessary or applicable). If you do not accept
the changes and/or provide your consent, then we may not be able to perform
the Purposes and/or provide goods or services to you. You are advised to
check the Application and Website for updates to this Statement on a
Nothing in this Statement shall limit your rights under the Personal Data
(Privacy) Ordinance of the laws of Hong Kong.
This Statement shall be governed by, and construed in accordance with, the
laws of Hong Kong.
TERMS AND CONDITIONS OF NEW WORLD CLUB
These Terms and Conditions are binding on all Members of the New World CLUB ("Club") operated by
New World Loyalty Programme Limited (“NWLP”). Members shall include but not limited to DIAMOND
Members, VIVA Members, CIRCLE Members and such other kinds of members as may be specified by
NWLP from time to time. By applying for membership and becoming a Member of the Club, the
applicant agrees to be bound by these Terms and Conditions (as may be in force from time to time)
upon becoming a Member of the Club.
“Benefit” means any reward, service, benefit, promotion, privilege, offer or the like offered or to be
offered to the Members by the Club or any third party (including but not limited to the Designated
Partners) under the Programme from time to time.
“Card” means an electronic membership card (including but not limited to a DIAMOND Electronic
Membership Card, VIVA Electronic Membership Card, CIRCLE Electronic Membership Card and such
other kinds of electronic membership cards as may be specified by the Club from time to time) issued to
a Member for enjoyment of the Benefits.
“Club” means New World CLUB and NWLP operating New World CLUB.
“Designated Partner” means any partner who offers or will offer rewards, services, benefits,
promotions, privileges, offers or the like to the Members under the Programme subject to the applicable
terms and conditions, whether specified herein or otherwise. A list of Designated Partners is set out at
http://www.newworldclub.com.hk and may be amended and updated by the Club at its sole discretion from
time to time without any prior notice.
“Hong Kong” means the Hong Kong Special Administrative Region.
“Member” means any member of the Club which include DIAMOND Member, VIVA Member, CIRCLE
Member and other classes of members as may be designated by the Club from time to time.
“Membership” means membership of the Club of whatever class.
“NWLP” or “新世界尊尚客戶有限公司” means New World Loyalty Programme Limited (新世界尊尚客戶有限公司), a company incorporated in Hong Kong with registered office at 30/F, New World
Tower 1, 18 Queen’s Road Central, Hong Kong.
“Programme” means the programme operated under the name of “New World CLUB” which is owned
and managed by NWLP.
“DIAMOND Member” means a person admitted by the Club to be a DIAMOND member under the
Programme subject to such terms and conditions as the Club may think fit.
“VIVA Member” means a person admitted by the Club to be a VIVA member under the Programme
subject to such terms and conditions as the Club may think fit.
“CIRCLE Member” means a person admitted by the Club to be a CIRCLE member under the Programme
subject to such terms and conditions as the Club may think fit.
“Transaction” means any transaction which is one of the conditions for Membership entry requirements
as specified by the Club from time to time.
“Website” means the website at http://www.newworldclub.com.hk
Unless the context otherwise requires, (i) a reference to one gender includes a reference to all genders;
and (ii) words in the singular includes the plural and vice versa.
(a) Eligibility – Any person who is aged 18 or above and satisfies the Membership entry
requirements as may be specified by the Club from time to time is eligible for application for
(b) All applicants for Membership shall provide correct and valid mobile phone number and email
address for Membership application. An applicant must be the legitimate owner of a registered
mobile phone number in Hong Kong to receive an SMS authentication code and, where
applicable, incentive notification MMS message. The Club shall take no responsibility for any
undelivered SMS, MMS, push notifications or emails.
(c) Each individual person shall only be eligible for one New World CLUB Membership, and shall
apply for New World CLUB Membership by authentic and valid mobile phone number and email
address. Duplicate application with the same mobile phone number and/or email address, or
the holding of more than one membership account by the same individual will not be accepted
by the Club. The Club may at any time require Members to undertake account verification by
providing information and/or documents as the Club deems appropriate. The Club reserves the
right to suspend or terminate a Member’s Membership, his/her account, or where applicable
forfeit any entitlements to any incentives or other privileges, for failure of a Member to
complete a verification process as required. Should there be any dishonest, fraudulent conduct
or abuse of Membership or misconduct in Membership application, the Club reserves the right
to take further action.
(d) Applicants shall ensure that all information provided is true, correct and accurate. Should there
be any errors, omissions or unrecognizable information, the submission may be deemed invalid
and void automatically.
(e) Personal Basis Only – Application for Membership shall be on personal basis and the Club does
not accept application on a company or corporate basis. If the Owner or Tenant of the relevant
eligible property is a company, only one of its shareholders or directors is eligible to apply for
Diamond or Viva Membership.
(f) Expiration of Membership — The Club is entitled to prescribe expiration date for any
(g) Discretion to Decline – The Club is entitled to decline any application for Membership at its
absolute discretion without giving any reason.
3. Electronic Membership Card
(a) Card – The Club will issue an Electronic Card to a Member upon his successful application for
Membership. Member may be required to download a mobile application to download and
maintain the Card.
(b) Use of Card – The Club and the Designated Partners are entitled to request a Member to
produce his Card when he claims for any Benefits or make any request in relation to his
Membership, the Card and the Benefits. The Club and the Designated Partners are entitled to
assume without proof that the bearer of a Card is the Member named thereon.
Misuse – Misuse of the Card by a Member may result in termination or suspension of his
Membership or withdrawal of Benefits from the Member by the Club and the Designated
Partners without prejudice to any accrued right and remedy that the Club and the Designated
Partners may have against the Member.
The Membership, the Card and the Benefits are not transferable by the Member and may only be
used or enjoyed by the Member to whom the Membership, the Card and the Benefits are granted or
5. DIAMOND and VIVA Membership
(a) Eligibility – An applicant for Membership or a Member, as the case may be, may apply for
DIAMOND and VIVA membership subject to fulfillment of transaction requirements as
prescribed by the Club from time to time.
(b) Cancelled Transactions and Membership Cancellation – If a Member becomes a DIAMOND
Member or a VIVA Member by way of a Transaction but the Transaction is subsequently
cancelled or reversed for whatever reasons, the Membership will be terminated automatically
upon the cancellation or reversion of the Transaction. The Club reserves the right to require
such Member to return or refund any incentives provided by reason of acquiring the DIAMOND
or VIVA Membership.
(c) If the application of DIAMOND or VIVA membership is not accepted by the CLUB, the applicant
will be enrolled as CIRCLE member automatically.
6. Proof of Eligibility
An applicant of Membership or a Member, as the case may be, is required to provide supporting
documents for proof of his eligibility to Membership or upgrade thereof (whichever shall be
applicable) as may be specified by the Club from time to time.
7. Keeping Records
The Club is entitled to make copies of the supporting documents produced by the applicants or
Members to the Club and retain the same for audit purpose.
The Website and its use by any person are subject to the applicable terms and conditions and
from time to time.
9. Enjoyment of Benefits
(a) Additional Terms – The Club is entitled to impose additional terms and conditions in respect of
the Membership, the Card and the Benefits from time to time without prior notice. However,
the Club shall use its best efforts to announce the additional terms and conditions as soon as
practicable. Should there be any inconsistency between these terms and conditions and those
additional terms and conditions, those additional terms and conditions shall prevail.
(b) Limitation – All Benefits offered are subject to availability and are offered only while stocks last
(c) Eligibility – The Club is entitled to grant Benefits to a Member only when the Membership
account of this Member remains valid and in good standing as recognized by the Club.
(d) Verification of Identification – The Club and the Designated Partners are entitled to request a
Member to present his Card and, if necessary, other identification documents for verification of
identity of the Member when the Member claims for any Benefits.
(e) Different Benefits – The Club is entitled to grant different Benefits to different Members subject
to different terms and conditions at the absolute discretion of the Club.
(f) Birthday Benefits – Birthday Benefits are available for DIAMOND, VIVA and CIRCLE Members during their
birthday month. Birthday Benefits are only available for members who have provided their dates of birth to
New World CLUB upon enrollment or by subsequent written notice. A birthday Benefit will only be available
if the DIAMOND / VIVA /CIRCLE membership of a Member is approved or subsequent written notification, as the
case may be, is received by the Club at least 45 working days ahead of such Member’s birthday. Otherwise,
the birthday Benefit will not be available for such Member in the year of enrollment or notification.
The birthday Benefit can only be redeemed after login at the Artisanal Living App. Any redemption via phone,
email or other channels will not be accepted. The Club reserves the right to revoke or change birthday
Benefits at its sole discretion at any time.
10. No voting right
Members have no voting right as to the constitution, operation or management of the Club nor any
right in or any claim over any assets of the Club.
11. Termination or Suspension of Membership
(a) Right to Terminate or Suspend – The Club is entitled to forthwith terminate or suspend the
Membership of any Member in case the Member breaches any term and condition herein or
does not follow the instruction of the Club from time to time. In addition, the Club reserves the
right to forthwith terminate or suspend the Membership of any Member at any time at the sole
discretion of the Club without giving any prior notice, reasons and compensation to such
Member. The Club shall not be liable for any loss or damage resulting therefrom to any party in
(b) Not affecting Other Rights – Termination or suspension of Membership of the Member for
whatsoever reasons by the Club shall be without prejudice to the accrued rights and remedies
that the Club and the Designated Partners may have against such Member.
(c) Death – Upon death of a Member, his Membership shall be automatically terminated without
12. Disclaimers and Exclusion of Liabilities
(a) Exclusion and Limitation of Liability – All liability, if any, on the part of the Club, its employee,
affiliates, agents, suppliers and partner organizations as set out in these Terms and Conditions,
expressed or implied by statute or otherwise, are hereby excluded to the fullest extent
permitted by law. Without prejudice to the foregoing, the maximum liability of the Club to any
Member shall not exceed HKD100in aggregate in any event.
(b) Waiver of rights – A Member is hereby deemed to have read, understood and agreed to these
Terms and Conditions, and agreed that he does not rely on any statement, representation,
assurance or warranty made by the Club, its representatives, employees or agents and shall
waive all of his rights, if any, against the Club in relation thereto.
(c) Quality and responsibility of the Benefits – Without prejudice to sub-clause (b) of this clause, the
Club does not give any warranty for the quality or fitness of any of the Benefits and accepts no
responsibility in respect of the following: (a) refusal by the Club and any Designated Partners to
offer the Benefits or accept the Card; (b) non-availability of any of the Benefits; and (c) refusal
by the Club and any Designated Partners to replace or change any of the Benefits or pay
compensation or reward thereof.
13. Disputes and resolution
In case of any dispute between the Member and the Designated Partners in relation to these
Terms and Conditions or the Benefits, both parties shall resolve the disputes themselves.
14. Terms of the Designated Partners
The Designated Partners may impose additional terms and conditions in respect of the Benefits
available to the Member. The Member agrees to be bound by such additional terms and conditions
in respect of the Benefits.
15. Right of Modification etc.
(a) Right to Modify – The Club is entitled to, at any time, modify the structure, contents and other
features of the Program, including but not limited to the conditions for joining the Programme
or implementing other programs for customer rewards and targeted offers.
(b) Right to Terminate – The Club is entitled to amend, suspend and terminate the Programme
and/or cease operation of the Club at any time for any considerations including commercial
considerations as it deems fit without any reason or compensation. The Club shall not be liable
for any loss or damage resulting therefrom to any party in any event.
(a) Right to Transfer – The Club is entitled to transfer, assign, charge, sub-contract or otherwise
dispose of any of the rights or obligations under these Terms and Conditions and the
Programme on such terms and conditions as the Club may at its sole discretion think fit at any
time without any prior notice to the Member.
(b) Right to Amend – The Club is entitled to revise and amend these Terms and Conditions at any
time without any prior notice.
(c) Right to Interpret – The right to interpret these Terms and Conditions is vested in the Club. In
case of any dispute, the decision of the Club shall be final and binding on all parties concerned.
(d) English Version Prevails – The Chinese version of these Terms and Conditions is for reference
only. In case of discrepancies between the English version and the Chinese version, the English
17. Entire Agreement
These Terms and Conditions and any provision or document expressly referred to herein constitute
the entire agreement between the Club and a Member and supersede all previous discussions,
correspondence, negotiations, previous arrangement, understanding or agreement between the
Club and a Member relating to the subject matter.
18. Governing Law
These Terms and Conditions shall be governed by the laws of Hong Kong and shall be subject to non-
exclusive jurisdiction of the courts of Hong Kong.